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During the 2020 “lockdown” period of the COVID-19 pandemic, when many of us were confined to our homes for several months, I embarked on a new project. In truth, this project had its origins as far back as 2015, though at that time, its ultimate form was uncertain.
Reflecting on those times, I realize that receiving a few pointers would have accelerated progress significantly. Hence, I’m sharing these 3 Tips for Starting a Metaphysical Business with you today. These insights can assist you in launching a new venture in the healing domain with a strong footing.
3 Tips for Starting a Metaphysical Business
1. Create a Social Media Marketing Plan for Your Metaphysical Business
The shift away from traditional travel blogs as a go-to source for advice is understandable, given the changing landscape of consumer behavior and marketing strategies.
Over the past year, I’ve dedicated my efforts to crafting a comprehensive social media strategy, utilizing my blog to complement and enrich this online presence with deeper content. This strategic approach is pivotal in driving success for my metaphysical business.
Here are three steps I’ve taken to establish and grow my social media presence:
- Create consistent branding across all social media platforms, ensuring uniformity in account names like my handle, @OurSunnyLives, which is utilized on Instagram, Twitter, Pinterest, and Facebook.
- Populate social media channels with engaging content that resonates with the audience. Utilize cross-promotion strategies, leveraging the support of friends and family to expand reach through sharing promotional content.
- Showcase products through social media platforms, sharing personal stories and experiences. My initial sales stemmed from promoting handmade, Reiki-charged bracelets on Instagram and Facebook, followed by “spell jars.”
It’s essential to select a brand name that is distinctive and memorable, considering the growing interest in energy healing and metaphysical practices. Additionally, invest in a recognizable logo, which I procured for $35 through Fiverr in 2020, to enhance brand visibility and identity.
2. Decide if You Want to Provide in Person Services or Solely Products and Services for Sale Online
When I made the decision to launch my eBay store, it was a strategic move rooted in my background as a blogger. Initially, I experimented with Shopify and Etsy stores, but I soon realized that despite my efforts to drive traffic, the results were lacking.
That’s when I turned to eBay. Did you know that eBay listings appear in Google search results? By leveraging this platform, I gained access to two distinct audiences: existing eBay shoppers and individuals searching for specific products online.
I adopted a three-pronged approach: selling products through my eBay store, participating in local farmer’s markets, and offering in-person Reiki healing services.
In the coming weeks, I’ll be setting up tables at nearby farmer’s markets. The eclectic and unique nature of my products makes them a perfect fit for such venues. Additionally, these markets provide an excellent opportunity to engage with potential clients interested in crystals and candles, eventually leading to discussions about my healing services.
3. Use High Quality Products and Promotional Materials to Advertise Your Metaphysical Business
Now that you have your “storefront” set up, it’s time to think about marketing. Regardless of whether you have a physical store, an online store, or are merely offering services and no products, it’s so fun to hand out something with your branding on it that others can get excited about.
I have also found that it helps lend more credibility to your new business when you have something physical to hand to potential customers. GSJJ offers a plethora of custom-made products including stickers, labels, magnets, buttons and enamel pins!
They have everything that you could possibly need to help promote your business – or even just for a special occasion like a family reunion or girl’s trip!
I am using GSJJ’s sister site, customsticker.com to create labels for my shipping packages, as well as to hand out as promotional materials.
Imagine how cute these custom stickers will look on thermoses and coolers this summer!
The entire process of creating customer sticks for my Our Sunny Lives project was very easy and I am so excited to see the end result!
CustomSticker offers custom stickers in all sorts of shapes, sizes and materials. CustomSticker.com provides a free sticker template as well as design services.
All you have to do is submit your order and tell them to move forward with your idea, and they will create a sticker for you!
The stickers printed by CustomSticker are made from materials that are high quality and advanced full-color technology with no minimum orders and wholesale services are even available.
Their custom stickers include options like bumper stickers, sticker sheets and even vinyl lettering!
I used CustomSticker.com’s free template and used my existing logo to begin the process, then added my Instagram to direct people where to go to find out more about the business; there is also a link to my eBay store so that they can shop.
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