A brief summary of Facebook Ads

With our vast online information highway, it is sometimes confusing about the best way to market your business. There are thousands of tutorials on solutions for getting your name out there and if you’ve a mind to spend money, there is no shortage of costly avenues. One of the more lucrative choices with less investment is Facebook ads.

Advantages to Using Facebook Ads

• Facebook has become one of the most widely used social media alternatives. Since its inception in 2004, this popular platform has grown to 1.5 billion active users. If those odds aren’t great enough for you, one survey discovered that 78% of Americans buy products advertised on Facebook.
• The cost to advertise is often high so small businesses shy away from doing so. With Facebook ads, you can choose to pay per click or launch a larger campaign that is more expensive. This make it the perfect opportunity for new or small companies without a lot of revenue.
• Facebook ads method of choosing a target audience is spot on – you can choose age, gender, location and more details.
• Every business is different. Facebook ads has the capability of completely customizing your ad based on what you are trying to accomplish. It is the most versatile form of advertising available.
• Facebook’s campaign programs are constantly being upgraded with new features. The value that you get for using their service is already a ‘win-win’ but add in more networking possibilities and the benefits are even greater.

Using a Digital Marketing Agency

If you are spending dollars on advertising (even less expensive advertising like Facebook ads), it is important to make sure you are getting the most bang for your buck. Using a digital marketing agency is a wise decision as the experts figure out the most advantageous channels to use.

Even the most technologically inclined individual may not understand the ins and outs of digital marketing. A professional can help determine the target audience, best times to advertise, promoting brand awareness, lead generation and running reports to see results. Doing it on your own may prove to be time-consuming and possibly ineffective.