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Are you interested to start a retail jewellery store? Read this post, if you have any such interest as we are going to share few tips that we have learnt after discussing with several other retailers of jewelry shops.
- Try to approach with fresh ideas
Quite possible that your grand father had started his business with saltwater pearls in 1950 with certain idea in mind and he was successful too. However, in the 21st century, same idea may not work well.
You need to start with fresh idea which is relevant to the present century.
- Raise the counters.
You must raise the height of your display counters up to 42” and not 32” so that your customers may have up-close relationship with your products that they are browsing.
- Hire a security smiling guard.
Nowadays, for any jewelry shop it is essential to hire a security guard. However, make sure that your security guard should not appear to be bored standing in front of the shop.
They must have smiling and welcoming face to greet your customer.
- Train your employees.
Make sure that your employees should not remain passive when your customers visit. They should not only be responsive to customer’s request but are ready to walk with them too.
In case they have not developed the right attitude then train them.
- Cut the Cs.
Today, you have to deal with the customers of 2019 who will find all kind of information from online and you no longer pitch on them with color, cut, clarity and caret of the diamonds.
You have to focus on why the customer has chosen your shop after ignoring all other competitors.
- Train the technology.
You must approach your customers with open heart and make them to feel your shop is a unique one by creating a positive impression. You must try to use various latest technological methods to do presentation so that it can attract their attention.
They need to feel excited by looking at your presentation with a perfect watch or by looking at an exquisite diamond ring.
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