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It is hard to earn customer loyalty but very easy to lose it as well. To confront this, businesses are now inclined to providing customer rewards programs to build customer loyalty. Such programs accommodate many features in one and the success depends on various factors too. Here is how to design customer loyal programs like Relo app, just the way the customers like it.
- Let the members embrace the convenience
No matter what industry you work in, consumers crave convenience. There are many instances like Marriott’s mobile app that helps in checking in easily and gives you easy rewards as well. Starbucks too has an app that helps in ordering and paying with ease to give rise to their huge profit boost. The same goes for Dunkin’ Donuts’ DD Perks Rewards Program which now has 7 whopping million members. So, learn from these companies and check how you can integrate such convenience with your brand.
- Make them feel emotions
More than what you deliver, it matters more on how you deliver and made them feel while you are on it. In this aspect, companies made sure to stand out than the rest. For instance, Sephora bestows customers with points that can be redeemed for free products in the next purchase. They also give makeup tips and consultations. By this, many other companies pay heed and come up with duplicate reward programs. The best you can do is to make the experience rewarding as its best. Another instance is Amazon Prime. Here the members make the most of free shipping and exclusive access to products, music, movies and TV shows. They integrated additional services with something they do in their daily life to ignite an emotional connection with the services you offer. Your loyalty program must be designed in such a way.
- Data is always the key to knowledge
For customer reward programs, data is always the sole key. It is because it bestows you with abundant retaining loyal customers. The benefits go beyond in such programs. The data lets you keep an eye on the spending habits of the loyal customers to understand their behavior towards incentives and products being offered to them. This can be easily applied in a restaurant industry when you sign the loyal customers for a program and you can keep an eye on the people you serve for tracking their behavior for the same purpose. It also helps them build better connections with the customers by getting in touch on special occasions, favorite meals and a lot more.
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