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You’ll want to distinguish yourself from your competition as a small business owner. However, with so much information available online, you may be unclear where to start or lack the funds for sponsored advertising. There are simple ways to increase the visibility of your company online and on social media without spending a lot of money or time. Also, you can hire an affordable social media management agency.
Here are eight effective starting points:
1. Use drip marketing to convert leads into customers
A drip campaign is a series of emails that are sent automatically on a set timetable when prompted by a pre-selected online action. Don’t worry. It’s easier than it appears. For example, if you manage a yoga studio, you might have a welcome email sent to every new lead who joins your email list. They may receive emails over the next week introducing them to your instructors, outlining your class offers, and offering a free first class.
2. Use social media marketing to start dialogues
No digital marketing discussion is complete without including social media, which is used by 72 per cent of adults in the United States. Social media sites, from Facebook and LinkedIn to Twitter and Snapchat, promote dialogues that help boost brand awareness and client relationships. Make sure you’re communicating with your potential clients in addition to publishing social media pieces that provide value to your followers. Respond to comments and direct messages (DMs), share posts in which you’ve been tagged, and participate in popular conversations about your business.
3. Respond to consumer feedback
Many business owners fail to respond to unfavourable feedback, which is a tremendous mistake. According to Harvard Business School research, responding to customer evaluations resulted in a higher overall star rating.
4. Text your clients
While customers are increasingly rejecting advertising items in their inboxes, they still prefer messages. Text message open rates are 98 per cent. Text messaging can help you promote a promotion, solicit feedback, or send an appointment reminder. Simply incorporate an engaging call-to-action to entice the consumer to do the required action.
5. Generate word of mouth with a referral program
Despite the strength of the internet, word-of-mouth marketing remains an effective marketing tactic. Because more than 80% of consumers trust recommendations from family or friends, direct referrals can help you receive some of the best leads. Don’t rely on clients referring you on their own. After a client purchases from you, use your email marketing solution to generate a follow-up email request within a day or two. Offer rewards such as gift cards or discounts for successful referrals to motivate your customers.
6. Improve customer satisfaction
Last but not least, take steps to improve your customer service. Remember that a satisfied customer is more likely to recommend your firm to their friends and family. Going over client feedback and identifying potential areas for development is essential for developing more delighted customers. Examining your competitors’ ratings may also help you uncover areas for improvement. Client reviews may indicate that your competition provides exceptional customer service. Paying attention to these reviews may assist you in determining how to better your own business.
Whether you’re a new company or the most well-known brand in town, marketing is essential for reaching out to more potential clients. Implementing these small business marketing tips can have a big impact.
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